The Pricing Conundrum

Home
Notes
Archive
Leaderboard
About
Why You Should Subscribe to The Pricing Conundrum
“Pricing is the moment of truth — all of marketing comes to focus in the pricing decision.” - E. Raymond Corey. Welcome to The Pricing Conundrum, a…
 • 
Utpal Dholakia
New
Top
Community
How Managers Made Pricing Decisions in 1939
We take a deep dive into the classic Hall and Hitch (1939) paper, "Price Theory and Business Behaviour" to explore how pricing decisions were made in…
 • 
Utpal Dholakia
B2B Case Study: Cepheid's Tuberculosis Test Pricing Dilemma
A coordinated global effort led by Médecins Sans Frontières to lower the price of a core Cepheid product creates a significant challenge. What should…
 • 
Utpal Dholakia
Pricing Case Study: The Moonswatch Success Story (plus a Typology of Collabs)
With the growing popularity of asymmetric brand collabs, we explore the logic, economics & business strategy behind the Moonswatch collab.
 • 
Utpal Dholakia
Pricing Case Study: The Dark Side of Costco's Pricing Strategy
A combination of self-imposed low margin and an outsized reliance on membership dues can lead to heavy-handedness and detract from the experience of…
 • 
Utpal Dholakia
"Did We Make a Good Pricing Decision?"
Managers & entrepreneurs often ask this question but use the wrong framework and criteria to answer it.
 • 
Utpal Dholakia
How Will American Consumers React to Moderating Inflation?
Recent data from various sources indicates that inflation is moderating or even reversing from its high levels of 2022. It also appears this downtrend…
 • 
Utpal Dholakia
Pricing Case Study: Burger King's "Tomato Vacation" Approach to Raising Prices
When should the seller publicize the fact they've degraded their product effectively raising prices?
 • 
Utpal Dholakia
The Pricing Conundrum
The Pricing Conundrum
Providing insight into pricing concepts and strategy, best practices, case studies, & academic pricing research from a variety of industries.

The Pricing Conundrum

AboutArchiveSitemap
© 2023 Utpal Dholakia
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing