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An End-of-Year Post Thanking Pricing Conundrum Readers & Supporters
Includes a list of the best eleven posts from 2023
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Utpal Dholakia
What Elizabeth Anderson’s Pluralist Theory of Value Tells Us About Economic Valuation
Anderson's theory generates sharp insights into what economic valuation means, how buyers value and evaluate, & why willingness-to-pay responses should…
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Utpal Dholakia
Experience Curves, Declining Cost Incrementality & Extreme-Value Pricing Strategies
Incremental costs that are typically lower than average costs will decline even further with unit sales, increasing the potency of extreme-value pricing…
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Utpal Dholakia
Why Shrinkflation Works So Well (and When it Doesn’t)
A framework of consumer response to shrinkflation based on Indifference, Inattention, Ignorance, and Inertia explains the effectiveness of shrinkflation…
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Utpal Dholakia
If a Junk Fee is Disclosed, Does it Become Less Junky?
A case study of how hotels are dealing with highly profitable but extremely unpopular and politically targeted resort fees astutely raises the question…
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Utpal Dholakia
Understanding the many nuances of transparency in business
An exploration of the vast, disjoint, and academic research on business transparency across various disciplines reveals its many nuances…
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Utpal Dholakia
An Integrative Perspective on Business Transparency
This is an edited version of Chapter 7. An Integrative Perspective on Business Transparency from my book Transparency in Business: An Integrative View…
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Utpal Dholakia
The Pricing Conundrum
The Pricing Conundrum
Providing insight into pricing concepts and strategy, best practices, case studies, & academic pricing research from a variety of industries.

The Pricing Conundrum

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