Pricing Concept: 2 Reasons Growth Rate Numbers Can Mislead Us
Using incorrect measures & ignoring the base size can lead to wrong conclusions.
As consumers or as investors, we often read stories regarding the potential of new products or the promise of new investment opportunities. Quite frequently, such articles start with an enthusiastic headline which then carries over to the story’s substance. The author usually provides numbers and trends to describe the growth.
Take this recent story abo…
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