The Pricing Conundrum

The Pricing Conundrum

Share this post

The Pricing Conundrum
The Pricing Conundrum
Consumers Have Missed the Mark With Covid-19 Surcharges

Consumers Have Missed the Mark With Covid-19 Surcharges

Not every surcharge is bad for consumers; nevertheless, levying surcharges can be a hard slog for small businesses in survival mode.

Utpal Dholakia's avatar
Utpal Dholakia
Aug 30, 2022
∙ Paid

Share this post

The Pricing Conundrum
The Pricing Conundrum
Consumers Have Missed the Mark With Covid-19 Surcharges
Share

Around the world, as restaurants, bars, dentists, and other small businesses have reopened, one common pricing issue that is annoying many consumers is the use of COVID-19 surcharges. A surcharge is an amount that the seller adds on to the base price of a product or a service for a specific reason. During uncertain times, when input costs are unstable o…

Keep reading with a 7-day free trial

Subscribe to The Pricing Conundrum to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Utpal Dholakia
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share