The Pricing Conundrum

The Pricing Conundrum

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The Pricing Conundrum
The Pricing Conundrum
Consumers Have Missed the Mark With Covid-19 Surcharges
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Consumers Have Missed the Mark With Covid-19 Surcharges

Not every surcharge is bad for consumers; nevertheless, levying surcharges can be a hard slog for small businesses in survival mode.

Utpal Dholakia's avatar
Utpal Dholakia
Aug 30, 2022
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The Pricing Conundrum
The Pricing Conundrum
Consumers Have Missed the Mark With Covid-19 Surcharges
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Around the world, as restaurants, bars, dentists, and other small businesses have reopened, one common pricing issue that is annoying many consumers is the use of COVID-19 surcharges. A surcharge is an amount that the seller adds on to the base price of a product or a service for a specific reason. During uncertain times, when input costs are unstable o…

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