Do Shoppers Benefit When Stores Use Everyday Low Pricing?

Academic research has found EDLP has pros & cons for stores and shoppers.

In theory, everyday low pricing (EDLP) is a great idea. It refers to a pricing strategy in which a retailer offers its customers consistently low prices on every product, without running sales or price promotions. The store sets prices fairly and then maintains them for a long time (until costs change significantly).

EDLP is supposed to help shoppers by…