How Dynamic Pricing Can Benefit Consumers - And Why Managers Should Care

Variable pricing provides useful information about the range of available prices & helps consumers understanding their own valuation of the product.

Nowadays, in our role as consumers, we are used to prices of products and services that fluctuate in a wide range. Because of this variability, people will pay dramatically different amounts of money for the product or service depending on such things as when and where they purchased the item, how much of it they bought, and what else they purchased alo…