How to Shop Smartly When Prices Are Changing Constantly

Relying less on memory and pricing cues, and more on technology-based price tracking is the ticket in a volatile price environment.

As I wrote in a recent blog post, businesses are increasingly using technology and very detailed information about customers’ buying behavior, known as micro data, to change prices their frequently. For companies, this results in increased revenues and higher profits. But it’s bad news for consumers if they continue to stick with the status quo.

More o…