Maverick Drilling Technologies: Teaching Note
Maverick Drilling Technologies is a case study on pricing a directional drilling system in the oilfield services industry for use in graduate and executive education. This is its teaching note.
Case Summary
Nathan Parker, a newly minted MBA and product manager at Maverick Drilling Technologies, is tasked with recommending a price for the company’s newest offering, the NaviRig + PADS directional drilling system. This case occurs in November 2022, as Maverick is preparing to enter the independent operator segment with a solution pairing its advan…
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