Pricing Strategy: Communicating Savings from Virtuous Customer Behavior

Quantify the virtuous behavior of customers in dollars and cents, & communicate it to them after the purchase. Calculate savings accurately. Avoid inflating values.

“I normally read at least a book a day and get all my books from the library. Even if they were all paperbacks, I estimate my library saves me at least $2,500/year (assuming a paperback is about $7.00). Given that many of the books I get… are hardcovers, that would mean my library saves me over $12,000/year (which is more than my annual taxable income).…