Pricing Tool: The List Price Map

The list price map provides a graphical way to view your brand's good-better-best pricing strategy.

"We will not head down below $30,000. We have Toyota and Scion to handle that price level for us." – Jeff Bracken, Lexus Group Vice President, 2013[1].

The good-better-best pricing strategy involves offering customers a line of products that vary in price and quality. Customers gravitate towards the version that matches their desired quality and price le…