Pricing Strategy: Two Ways Marketers Realize Stealthy Price Increases

They rarely raise regular prices directly. Instead, they reduce coupons and other sales promotions, and add higher-priced, higher-value options in their offerings.

Jan 4

"Overall Promotional Intensity in both the multi-outlet and grocery channels has been consistently below last year's levels at the total CPG, total edible, total non-edible, and category levels." – Finding from IRI CPG Promotional Index.

Source: Artem Iankin/ Pexels/ Licensed Under CC BY 2.0

This past fall, I came across a rather strange headline on CNBC:…

Pricing Strategy: Two Ways Marketers Realize Stealthy Price Increases

They rarely raise regular prices directly. Instead, they reduce coupons and other sales promotions, and add higher-priced, higher-value options in their offerings.

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