Pricing Case Study: Two Ways Marketers Realize Stealthy Price Increases
They rarely raise regular prices directly. Instead, they reduce coupons and other sales promotions, and add higher-priced, higher-value options in their offerings.
"Overall Promotional Intensity in both the multi-outlet and grocery channels has been consistently below last year's levels at the total CPG, total edible, total non-edible, and category levels." – Finding from IRI CPG Promotional Index.
Source: Artem Iankin/ Pexels/ Licensed Under CC BY 2.0
This past fall, I came across a rather strange headline on CNBC:…