When Does Pay What You Want Pricing Work?

It can be effective for last-minute sales and to raise money for charity.

I am sure that at one time or another, many marketers have considered using a Pay What You Want (PWYW) pricing scheme to sell their products. On the face of it, it seems such an alluring idea, predicated on human decency and reciprocity. PWYW pricing is simple: Provide a good-quality product to customers, let them enjoy it, and then give them complete d…