The Pricing Conundrum

The Pricing Conundrum

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The Pricing Conundrum
The Pricing Conundrum
When Does Pay What You Want Pricing Work?
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When Does Pay What You Want Pricing Work?

It can be effective for last-minute sales and to raise money for charity.

Utpal Dholakia's avatar
Utpal Dholakia
Oct 17, 2022
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The Pricing Conundrum
The Pricing Conundrum
When Does Pay What You Want Pricing Work?
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I am sure that at one time or another, many marketers have considered using a Pay What You Want (PWYW) pricing scheme to sell their products. On the face of it, it seems such an alluring idea, predicated on human decency and reciprocity. PWYW pricing is simple: Provide a good-quality product to customers, let them enjoy it, and then give them complete d…

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