Why Are Prices Ending In the Number 8 So Popular in Asia?

American sellers focus on consumer psychology, Asian sellers emphasize luck.

Nov 18, 2022

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“On 08/08/2018, Las Vegas hotels advertised $888 and $1,888 wedding packages, or deals for the first 88 couples.” – Jennifer 8. Lee, New York Times.

When researchers conduct price surveys in the United States, 9 is the most popular price ending. Studies have found that anywhere between 35 percent and 65 percent of all prices set by U.S. sellers end in 9.…

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