The Pricing Conundrum

The Pricing Conundrum

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The Pricing Conundrum
The Pricing Conundrum
Why Are Resort Fees So Popular When Consumers Hate Them?

Why Are Resort Fees So Popular When Consumers Hate Them?

Customers are outraged about mandatory fees that are often undisclosed but do not adequately account for them in their decision calculus.

Utpal Dholakia's avatar
Utpal Dholakia
Jul 03, 2023
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The Pricing Conundrum
The Pricing Conundrum
Why Are Resort Fees So Popular When Consumers Hate Them?
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