Pricing Case Study: Why Did Consumers Pay $100 Per Day for Electricity in Texas?
The incident with Griddy in Texas shows how variable pricing can seem like a steal-of-a-deal but it has serious hidden risks for consumers.
“I had a $125 electricity cost for that one day.” – Michael Lemay.
Unlike many states, the electricity market is deregulated in Texas. Consumers can choose their retail electricity provider. While everyone gets electricity through the same infrastructure, the prices of consumers vary considerably depending on their retail provider.
Most providers are “ret…
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