Pricing Case Study: Why Did Influencers Pay $600 For a Pair of $20 Payless Shoes?
The results of the shoe retailer's buzz campaign teaches us 3 vital lessons about pricing & smart shopping decisions.
“If you serve fast food on white tablecloths in a tony-looking restaurant, people sometimes think it’s haute cuisine.” – T. L. Stanley
Although it’s just a few weeks old, the story about Payless Shoes’ multi-million dollar pranking of Instagram influencers is already reaching legendary status among marketers and advertising experts. Payless ShoeSource is…
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