Pricing Case Study: Why Dual Ticket Pricing at India’s Taj Mahal is Wrong

Price discrimination done badly leaves tourists feeling humiliated & upset.

How price discrimination works

At its core, price discrimination is a sensible pricing strategy that provides added value to both, the organization using it and its customers. Its logic is simple. Different consumer groups pay different prices based on their economic valuation of the product. This approach is used in virtually every industry and is very …