Why You Should Never Prepay for Any Product or Service

Marketers love it when consumers prepay, but it’s often a bad deal for consumers

Whether it’s cable TV, a gym membership, or computer software, many of us prepay for products and services. Prepayment is based on the dual logic that as consumers, we will have one less thing to worry about in our busy, chore-filled lives, and we will enjoy the product more if we have already paid for it in advance. And in some cases, our decision to p…