This is an edited version of Chapter 5. The price from my book Advanced Introduction to Digital Marketing (2022), UK: Edward Elgar. It reviews and synthesizes the academic literature (mainly from marketing, but also from associated fields) on pricing in digital contexts.
Digital Pricing
Digital Pricing
Digital Pricing
This is an edited version of Chapter 5. The price from my book Advanced Introduction to Digital Marketing (2022), UK: Edward Elgar. It reviews and synthesizes the academic literature (mainly from marketing, but also from associated fields) on pricing in digital contexts.