This is an edited version of Chapter 5. The price from my book Advanced Introduction to Digital Marketing (2022), UK: Edward Elgar. It reviews and synthesizes the academic literature (mainly from marketing, but also from associated fields) on pricing in digital contexts.
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Digital Pricing
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This is an edited version of Chapter 5. The price from my book Advanced Introduction to Digital Marketing (2022), UK: Edward Elgar. It reviews and synthesizes the academic literature (mainly from marketing, but also from associated fields) on pricing in digital contexts.