Like brands, prices can convey subtle information, leverage customers' tacit knowledge, boost the product's image, and facilitate purchase decisions.
Every Price Tells a Story: The Case of Movies-On-Demand Platform Pricing
Every Price Tells a Story: The Case of…
Every Price Tells a Story: The Case of Movies-On-Demand Platform Pricing
Like brands, prices can convey subtle information, leverage customers' tacit knowledge, boost the product's image, and facilitate purchase decisions.