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After reading this article I was wondering what does it take for companies like Rental Cars, Hotels, Airlines, Ride Hiring Apps (etc.) to provide an instant price for the services quoted/requested, I can see all the previous service providers mentioned tend to used different strategies for pricing and I guess I have two main questions:

In a business sector (rental car for instance) how can you have all the different players quoting similar prices if they have different costs (fleet, location, employees, etc.) vs airlines where you can clearly see price difference among airlines?

What does it require (technically speaking) to apply almost RT pricing when is request by a customer in other industries that also provide services?

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