The Pricing Conundrum

The Pricing Conundrum

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The Pricing Conundrum
The Pricing Conundrum
Sentinel Solutions: Constructing a Price Quote in Oilfield Services

Sentinel Solutions: Constructing a Price Quote in Oilfield Services

A case study about developing a price quote for price negotiations for a small oilfield services vendor for use in graduate and executive education.

Utpal Dholakia's avatar
Utpal Dholakia
Jul 23, 2025
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The Pricing Conundrum
The Pricing Conundrum
Sentinel Solutions: Constructing a Price Quote in Oilfield Services
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Introduction1

On September 30, 2023, Mark Rodriguez, the CEO of Sentinel Solutions, faced a critical pricing decision for his company’s flagship green pipeline corrosion inhibitor. Sentinel’s contract with Horizon Midstream Partners (HMP), its largest client, was about to expire at the end of the year, and he had to quote a price for upcoming negotiations…

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