The price has the ability to produce a range of specific effects on the customer. They are predictable, influential, and actionable.
It's missing "stimulus for deliberation." Upon seeing a price, if it's very low or very high it's a "no brainer" but if it's close to your willingness to pay you will find it valuable to deliberate more. https://pubsonline.informs.org/doi/abs/10.1287/mksc.1060.0222?journalCode=mksc
It's missing "stimulus for deliberation." Upon seeing a price, if it's very low or very high it's a "no brainer" but if it's close to your willingness to pay you will find it valuable to deliberate more. https://pubsonline.informs.org/doi/abs/10.1287/mksc.1060.0222?journalCode=mksc