Tracing the history of left-digit bias research to its origins: Lessons from Ginzberg’s (1936) “Customary Prices”
thepricingconundrum.substack.com
Two recent field studies have strongly endorsed the use of just-below prices. But Ginzberg's (1936) classic communication reached a very different conclusion. It is worth revisiting.
Tracing the history of left-digit bias research to its origins: Lessons from Ginzberg’s (1936) “Customary Prices”
Tracing the history of left-digit bias…
Tracing the history of left-digit bias research to its origins: Lessons from Ginzberg’s (1936) “Customary Prices”
Two recent field studies have strongly endorsed the use of just-below prices. But Ginzberg's (1936) classic communication reached a very different conclusion. It is worth revisiting.