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Why You Should Subscribe to The Pricing Conundrum
“Pricing is the moment of truth — all of marketing comes to focus in the pricing decision.” - E.
Dec 19, 2021
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Utpal Dholakia
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Why You Should Subscribe to The Pricing Conundrum
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Pricing Case Study: A Balanced Look at Dishoom’s Matka Promotion
At first glance, the promo appears to be a big win for the customer and an avoidable loss for the restaurant. It's a bit more complicated than that.
Jun 13
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Utpal Dholakia
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Pricing Case Study: A Balanced Look at Dishoom’s Matka Promotion
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Ironwood Resources Teaching Note
IR is a case study on developing effective price structures & managing price execution at an independent oil and gas producer for use in graduate and…
Jun 7
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Utpal Dholakia
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Ironwood Resources Teaching Note
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Ironwood Resources
A case study on developing effective price structures & managing price execution for an independent oil and gas producer for use in graduate and…
Jun 3
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Utpal Dholakia
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Ironwood Resources
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How to Benefit from a Planned Price Increase: Lessons from a 1963 Case Study
As the 1963 case "How to promote a price increase" shows, communicating a price increase can be an opportunity to promote the product and strengthen…
May 24
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Utpal Dholakia
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How to Benefit from a Planned Price Increase: Lessons from a 1963 Case Study
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Streamline Energy Partners: Teaching Note & Financial Analysis
SEM is a case study on managing pipeline capacity using incremental cost analysis for use in graduate and executive education. This is its teaching…
May 4
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Utpal Dholakia
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The Pricing Conundrum
Streamline Energy Partners: Teaching Note & Financial Analysis
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Streamline Energy Partners
A case study on managing pipeline capacity using incremental cost analysis for use in graduate and executive education.
May 3
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Utpal Dholakia
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Streamline Energy Partners
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How the financialization of everyday life affects valuation
With greater financialization, the varied sources of non-economic worth gain prominence, but in different ways for buyers and sellers.
Apr 18
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Utpal Dholakia
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How the financialization of everyday life affects valuation
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The Pricing Conundrum
Providing insight into pricing concepts and strategy, best practices, case studies, & academic pricing research from a variety of industries.
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