Archive - The Pricing Conundrum

How to Benefit from a Planned Price Increase: Lessons from a 1963 Case Study

As the 1963 case "How to promote a price increase" shows, communicating a price increase can be an opportunity to promote the product and strengthen…

May 24 •

Streamline Energy Partners: Teaching Note & Financial Analysis

SEM is a case study on managing pipeline capacity using incremental cost analysis for use in graduate and executive education. This is its teaching…

May 4 •

Streamline Energy Partners

A case study on managing pipeline capacity using incremental cost analysis for use in graduate and executive education.

May 3 •

April 2025

How the financialization of everyday life affects valuation

With greater financialization, the varied sources of non-economic worth gain prominence, but in different ways for buyers and sellers.

Apr 18 •

March 2025

Understanding the Four Data Types for AI-Based Personalization in Customer Experience Management

Why do different companies value the same types of data so differently?

Mar 14 •

February 2025

Maverick Drilling Technologies

A case study on pricing a directional drilling system in the oilfield services industry for use in graduate and executive education.

Feb 23 •

Houston Symphony Orchestra Problem Solution

The solution to the incremental analysis exercise for making business decisions. This problem is suitable for an undergraduate, graduate, or executive…

Feb 14 •

Houston Symphony Orchestra Problem

A simple exercise to identify incremental costs and revenues and use them for making business decisions. Suitable for an undergraduate, graduate, or…

Feb 12 •

December 2023

An End-of-Year Post Thanking Pricing Conundrum Readers & Supporters

Includes a list of the best eleven posts from 2023

Dec 28, 2023 •

What Elizabeth Anderson’s Pluralist Theory of Value Tells Us About Economic Valuation

Anderson's theory generates sharp insights into what economic valuation means, how buyers value and evaluate, & why willingness-to-pay responses should…

Dec 15, 2023 •

Experience Curves, Declining Cost Incrementality & Extreme-Value Pricing Strategies

Incremental costs that are typically lower than average costs will decline even further with unit sales, increasing the potency of extreme-value pricing…

Dec 1, 2023 •

November 2023

Why Shrinkflation Works So Well (and When it Doesn’t)

A framework of consumer response to shrinkflation based on Indifference, Inattention, Ignorance, and Inertia explains the effectiveness of shrinkflation…

Nov 17, 2023 •

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