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An End-of-Year Post Thanking Pricing Conundrum Readers & Supporters
Includes a list of the best eleven posts from 2023
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Utpal Dholakia
What Elizabeth Anderson’s Pluralist Theory of Value Tells Us About Economic Valuation
Anderson's theory generates sharp insights into what economic valuation means, how buyers value and evaluate, & why willingness-to-pay responses should…
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Utpal Dholakia
Experience Curves, Declining Cost Incrementality & Extreme-Value Pricing Strategies
Incremental costs that are typically lower than average costs will decline even further with unit sales, increasing the potency of extreme-value pricing…
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Utpal Dholakia

November 2023

October 2023

Understanding the many nuances of transparency in business
An exploration of the vast, disjoint, and academic research on business transparency across various disciplines reveals its many nuances…
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Utpal Dholakia
An Integrative Perspective on Business Transparency
This is an edited version of Chapter 7. An Integrative Perspective on Business Transparency from my book Transparency in Business: An Integrative View…
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Utpal Dholakia
Tracing the history of left-digit bias research to its origins: Lessons from Ginzberg’s (1936) “Customary Prices”
Two recent field studies have strongly endorsed the use of just-below prices. But Ginzberg's (1936) classic communication reached a very different…
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Utpal Dholakia
Every Price Tells a Story: The Case of Movies-On-Demand Platform Pricing
Like brands, prices can convey subtle information, leverage customers' tacit knowledge, boost the product's image, and facilitate purchase decisions.
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Utpal Dholakia
On the Usefulness of Distinguishing Purchases from Investments
Conflating the two concepts causes confusion about the nature of value derived from products and experiences and leads to unreasonable expectations and…
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Utpal Dholakia

September 2023

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