Pricing Concept: The SALVE Framework of Price Image
thepricingconundrum.substack.com
Customer perceptions of the brand's pricing strategy have a significant impact on its value. The SALVE framework is a practical and actionable way to analyze a brand's price image.
Pricing Concept: The SALVE Framework of Price Image
Pricing Concept: The SALVE Framework of Price…
Pricing Concept: The SALVE Framework of Price Image
Customer perceptions of the brand's pricing strategy have a significant impact on its value. The SALVE framework is a practical and actionable way to analyze a brand's price image.