Why Shrinkflation Works So Well (and When it Doesn’t)
thepricingconundrum.substack.com
A framework of consumer response to shrinkflation based on Indifference, Inattention, Ignorance, and Inertia explains the effectiveness of shrinkflation price increases.
Why Shrinkflation Works So Well (and When it Doesn’t)
Why Shrinkflation Works So Well (and When it…
Why Shrinkflation Works So Well (and When it Doesn’t)
A framework of consumer response to shrinkflation based on Indifference, Inattention, Ignorance, and Inertia explains the effectiveness of shrinkflation price increases.