A framework of consumer response to shrinkflation based on Indifference, Inattention, Ignorance, and Inertia explains the effectiveness of shrinkflation price increases.
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Why Shrinkflation Works So Well (and When it…
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A framework of consumer response to shrinkflation based on Indifference, Inattention, Ignorance, and Inertia explains the effectiveness of shrinkflation price increases.