The Pricing Conundrum

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Cost-based pricing has substantial pros and cons. To use it effectively, entrepreneurs & managers need a complete, balanced understanding of this…
Utpal Dholakia
2
As posted prices decline and haggling becomes common, every retailer should consider adopting participative pricing mechanisms and train frontline…
Utpal Dholakia
1
Bed Bath & Beyond's "20% off any single item" coupon became its core association & differentiator in a crowded market.
Utpal Dholakia
1
The list price map provides a graphical way to view your brand's good-better-best pricing strategy.
Utpal Dholakia
Price thresholds drive what customers consider to be acceptable and preferred prices. Marketers can establish these thresholds to influence buyer…
Utpal Dholakia
1
Transparency refers to the availability of prices or the disclosure of costs or margins. Understanding these differences is essential to develop an…
Utpal Dholakia
They want to give feedback but feel companies don’t care about their opinion. The trust & empathy gaps have created a vicious cycle, devaluing…
Utpal Dholakia
2
The Value Pricing Framework provides managers & entrepreneurs with a comprehensive and versatile approach to approach pricing strategy.
Utpal Dholakia
1
Disclosing costs and margins seems admirably principled if risky, but is it more than virtue signaling or misguided activism that simply fizzles out?
Utpal Dholakia
This post provides a detailed & practical explanation of how to apply the value-based pricing method in a B2B setting.
Utpal Dholakia
The price has the ability to produce a range of specific effects on the customer. They are predictable, influential, and actionable.
Utpal Dholakia
1
Quantify the virtuous behavior of customers in dollars and cents, & communicate it to them after the purchase. Calculate savings accurately. Avoid…
Utpal Dholakia
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