Sitemap - 2022 - The Pricing Conundrum
Pricing Strategy: Communicating Savings from Virtuous Customer Behavior
Availability-Based Price Transparency
How a Product’s Distinctiveness Entices Consumers to Buy
Do Shoppers Benefit When Stores Use Everyday Low Pricing?
Why Are Prices Ending In the Number 8 So Popular in Asia?
Why Posted Prices Are Often Meaningless
Why Customers Hate Participating in Surveys
When Does Pay What You Want Pricing Work?
How to Shop Smartly When Prices Are Changing Constantly
Why the Company’s Core Values Matter & Should Influence Its Pricing Strategy
Why Shoppers Hate Frequent Price Changes
Pricing Tool: The List Price Map
Why You Should Never Prepay for Any Product or Service
Consumers Have Missed the Mark With Covid-19 Surcharges
What Is the Backward Research Method And Why Is It So Effective?
How Much Money Should You Spend on a Wedding Gift?
When Higher Consumer Demand Doesn’t Lead to a Price Increase
How Smart Pricing Action Can Influence How Much Consumers Spend on Big Purchases
Pricing Case Study: Why Dual Ticket Pricing at India’s Taj Mahal is Wrong
How Sellers Work Out Customers' Willingness to Pay
Pricing Case Study: Why Did Consumers Pay $100 Per Day for Electricity in Texas?
Why Using Prices in Buying Decisions Often Misleads Shoppers
How Price Points Can Trick Shoppers Into Making a Purchase
The Psychology of Name Your Own Price
Why Seriously Low Prices Can Backfire Seriously
How Can You Tell Whether an Item's Price Is a Good Price?
4 Tips for Presenting Quantitative Information Effectively
Pricing Case Study: Would You Pay $30 for Domino's Pizza in Times Square on New Year's Eve?
Pricing Concept: 2 Reasons Growth Rate Numbers Can Mislead Us
Does It Matter Whether You Pay With Cash Or A Credit Card?
Pricing Case Study: How to Fix Dual Ticket Pricing at India's Taj Mahal