Sitemap - 2023 - The Pricing Conundrum
An End-of-Year Post Thanking Pricing Conundrum Readers & Supporters
What Elizabeth Anderson’s Pluralist Theory of Value Tells Us About Economic Valuation
Experience Curves, Declining Cost Incrementality & Extreme-Value Pricing Strategies
Why Shrinkflation Works So Well (and When it Doesn’t)
If a Junk Fee is Disclosed, Does it Become Less Junky?
Understanding the many nuances of transparency in business
An Integrative Perspective on Business Transparency
Every Price Tells a Story: The Case of Movies-On-Demand Platform Pricing
On the Usefulness of Distinguishing Purchases from Investments
How Managers Made Pricing Decisions in 1939
B2B Pricing Case Study: Cepheid's Tuberculosis Test Pricing Dilemma
Pricing Case Study: The Moonswatch Success Story (plus a Typology of Collabs)
Pricing Case Study: The Dark Side of Costco's Pricing Strategy
"Did We Make a Good Pricing Decision?"
How Will American Consumers React to Moderating Inflation?
Pricing Case Study: Burger King's "Tomato Vacation" Approach to Raising Prices
Algorithmic Transparency & Consumer Disclosure
When High Prices Attract Consumers and Low Prices Repel Them
Business Operations Transparency
What Consumers Get Wrong About Shrinkflation
Pricing Case Study: How Do You Price a Taxidermied 19th Century Horsehair-Stuffed Whale Penis?
The Many Faces of Business Transparency
Why Are Resort Fees So Popular When Consumers Hate Them?
Pricing Concept: The Informational Value of Price
Pricing Case Study: How One Iconic Price Promotion Forged a Retail Brand For Over 3 Decades
The Role of Price in the Customer’s Decision Journey
Pricing Case Study: Why Does a Hermes Birkin Handbag Cost $40,000?
Pricing Concept: Psychological Pricing
Pricing Concept: The SALVE Framework of Price Image
Pricing Case Study: The Power of Seller-Supplied Thresholds
Pricing Concept: The Eight Psychological Affordances of Price
Pricing Concept: The Value-Based Pricing Method in Six Steps
A Balanced Assessment of Cost-based Pricing
Pricing Case Study: Two Ways Marketers Realize Stealthy Price Increases
Disclosure-Based Price Transparency
Pricing Case Study: Why Did Influencers Pay $600 For a Pair of $20 Payless Shoes?
Pricing Concept: Understanding the Difference Between Price Level & Price Structure
How Dynamic Pricing Can Benefit Consumers - And Why Managers Should Care
Pricing Case Study: The Psychological Insight From a $2.95 Cup of Coffee